An exploratory analysis of counterfeiting strategies
نویسندگان
چکیده
منابع مشابه
An Exploratory Analysis of Counterfeiting Strategies: Towards Counterfeit-Resilient Supply Chains
Purpose: To identify strategies employed by product counterfeiters in their exploitation of legitimate supply chains; to develop a theoretical understanding of counterfeiting and its impact on competitive resources; and, to propose counter-measures for increasing the resilience of supply chains to the counterfeiting threat. Design/methodology/approach: An inductive, qualitative analysis of seco...
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ژورنال
عنوان ژورنال: International Journal of Operations & Production Management
سال: 2015
ISSN: 0144-3577
DOI: 10.1108/ijopm-04-2012-0174